-- DENSO renews its partnership with NHRA for the 2017 Mello Yello Drag Racing Series --
Building on its successful partnership with the National Hot Rod Association (NHRA), DENSO Products and Services Americas, Inc. announces its return as title rights sponsor of next year’s DENSO Spark Plugs NHRA Nationals in Las Vegas. The weekend event will be held March 31-April 2, 2017, at The Strip at the Las Vegas Motor Speedway.
The DENSO Spark Plugs NHRA Nationals is the fourth of 24 races in the 2017 NHRA Mello Yello Drag Racing Series. Based on the tremendous response it has received as a supporting sponsor of the full 2016 circuit, DENSO is also proud to renew its sponsorship for the 2017 season.
“NHRA shares our values of excellence and innovation,” said Larry Fidance, manager of Marketing for DENSO Products and Services Americas, Inc., who announced the 2017 partnership with NHRA at the 2016 Automotive Products Expo (AAPEX) in Las Vegas. “We’re thrilled to build on our relationships with this outstanding organization and its teams to showcase DENSO sparks plugs as a championship product the pros rely on at the track and motorists depend on every day.”
DENSO spark plugs have powered top teams in nearly all of the drag racing classes throughout the 2016 NHRA Mello Yello series, which ends Nov. 10-13 with the NHRA Finals in Pomona, Calif. At every race, fans have flocked to the midway to purchase DENSO’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs and learn more about the superior performance, durability and fuel economy of all DENSO spark plugs. Millions of automotive enthusiasts have also engaged with DENSO on Facebook, Twitter, Instagram and YouTube during the season.
For nearly half a century, DENSO, a leading global automotive supplier, has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. DENSO spark plugs, alternators, radiators and engine management systems are among the precision original equipment and replacement auto parts widely used by professional racing teams on every circuit around the globe.
From 100,000 miles to 150 mph, DENSO has spark plugs to meet the needs of every driver. For more information, visit DENSO Auto Parts.