DENSO expanding First Time Fit filter lines to cover most vehicles on the road
LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., a division of leading global automotive supplier DENSO Corp., is showcasing its engine air, oil and cabin air filters at the 2015 Automotive Aftermarket Products Expo (AAPEX), Nov. 3-5, in Las Vegas. DENSO is expanding the extensive selection of filters the company already offers by adding more part numbers in the coming year to cover nearly all cars and light-duty trucks on the road.
“Filters play a fundamental role in the safe and efficient operation of any vehicle,” said Fran Labun, vice president of DENSO’s Aftermarket Sales Group. “When filters need to be replaced as they regularly do, customers can rely on the DENSO brand to keep their cars and trucks running in top condition over the life of their vehicles.”
DENSO’s First Time Fit replacement filters are among the trusted products DENSO is spotlighting at this year’s AAPEX show under the banner theme, “Built with DENSO.” The event is North America’s premier trade show for the $477 billion global aftermarket auto parts industry.
“Those three words, ‘Built with DENSO,’ mean engineered with precision, held to rigorous safety standards, and made to do the job right,” Labun said. “This year’s exhibit celebrates our heritage as an auto parts manufacturer and industry-leading innovator whose original equipment and aftermarket products support every major make and model of domestic and imported vehicles.”
Designed to deliver the highest quality and performance, all DENSO filters are easy to install and priced competitively. Other advantages include:
- DENSO engine air filters have a heat-resistant frame, precision-molded sealing surfaces, and high-density, multi-fiber media in an optimal pleat design that prevent abrasives from entering the engine, enhance engine performance and increase fuel efficiency.
- DENSO oil filters have a durable steel housing that resists distortion, a silicone anti-drainback valve that prevents rough starts, and dual-layer filtration media and a pre-lubricated molded O-ring with a leak-resistant seal for maximum engine protection.
- DENSO cabin air filters capture soot, dirt, pollen and other fine airborne pollutants, outperforming the competition by trapping microscopic particulates as tiny as 0.001 microns, for maximum airflow and minimum noise to ensure a quiet, comfortable and healthier ride.
For more information on DENSO filters, visit http://densoautoparts.com/products/filters. Information on all DENSO aftermarket products and services is available at http://densoautoparts.com.
About DENSO Products and Services Americas:
DENSO Products and Services Americas, Inc. is an automotive components sales, remanufacturing and distribution company that employs 470 people in Long Beach and Murrieta, Calif. The company’s product line includes heavy-duty and automotive alternators, starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Products and Services Americas supplies parts for original equipment service dealers and independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. For more information, go to www.densoautoparts.com.
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 140,000 people. Consolidated global sales for the fiscal year ending March 31, 2015, totaled US$35.9 billion. Last fiscal year, DENSO spent 9.2 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.
About DENSO in North America:
In North America, DENSO employs more than 22,000 people at 30 consolidated companies and affiliates. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 14,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, Pennsylvania, Texas and Arkansas. DENSO’s North American consolidated sales totaled US$8.0 billion for the fiscal year ending March 31, 2015. For more information, go to www.densocorp-na.com.
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