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DENSO Partners With OptiCat To Enhance Digital Catalog Support
December 23, 2015

Network gives customers better, faster online access to DENSO aftermarket parts

LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., a division of leading global automotive supplier DENSO Corp., has partnered with OptiCat LLC, a leading supplier data management company, to make online access to DENSO’s aftermarket product catalogs faster, more efficient and more reliable.

Via the OptiCat OnDemand network, retailers, technicians and other DENSO partners now have “near real-time” access to catalogs featuring the DENSO’s full line of top-quality replacement parts for cars and light trucks. The network ensures customers get the latest information about new replacement parts, product updates, images, specifications and other essential data within days of DENSO uploading changes to its digital catalogs.

“Success in our industry starts with having the best information as quickly as possible,” said David Williams, senior manager of DENSO’s Marketing and Strategic Planning. “Swifter and more accurate data delivery ensures our customers have the information they need when they need it.”

OptiCat specializes in optimizing digital catalog systems for the automotive aftermarket so suppliers can get the most current and dependable catalog data to their customers as quickly and smoothly as possible. OnDemand’s data delivery system conforms to industry standards (ACES, PIES and AWDA). It also accommodates unique data sets a specific customer may require.

The OptiCat OnDemand network is available to DENSO customers at no cost. Companies already using OnDemand can access DENSO product data by requesting “DENSO information.” For more information about joining the network, contact Brandi Williams at bwilliams@opticat.net or (801) 542-0560.

About DENSO Products and Services Americas:
DENSO Products and Services Americas Inc. is an automotive components sales, remanufacturing and distribution company that employs 470 people in Long Beach and Murrieta, California. The company’s product line includes heavy-duty and automotive alternators, starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Products and Services Americas supplies parts for original equipment service dealers and independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. For more information, go to www.densoautoparts.com.

About DENSO:
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 140,000 people. Consolidated global sales for the fiscal year ending March 31, 2015, totaled US$35.9 billion. Last fiscal year, DENSO spent 9.2 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

About DENSO in North America:
In North America, DENSO employs more than 22,000 people at 30 consolidated companies and affiliates. Of these, 25 are manufacturing facilities located in the United States, Canada and Mexico. In the United States alone, DENSO employs more than 14,000 people in California, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, Pennsylvania, Texas and Arkansas. DENSO’s North American consolidated sales totaled US$8.0 billion for the fiscal year ending March 31, 2015. For more information, go to www.densocorp-na.com.

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