Launching our sponsorship of the LCR Honda team in 2004, DENSO is a proud supporter of the FIM Road Racing World Championship (WGP) community. A perfect addition to DENSO’s two-wheel motor sports sponsorship plan, the Honda LCR team debuted in the Moto GP class, the top of the FIM Road Racing World Championship Grand Prix. Changing up the entry class from the 250cc to the Moto GP class, DENSO began to supply Spark Plugs to a Moto GP class vehicle for the first time. DENSO also supported Tomoyoshi Koyama, a member of the Malaguti Ajo Corse in the 125cc class. Beyond the initial sponsorship, DENSO continued to develop and supply high-performance racing plugs for Honda’s exclusive use - based on the experience and skill gained in two-wheel and four-wheel races, as well as other motor sports. The DENSO Iridium Power logo was located on the front portion of the lower cowling and the knuckle on the upper cowling of the vehicle. The logo was also on the rider’s jacket and other traditional places. (link is external)

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